This article, is finishing I speak at the micro-blogging, Internet tools with respect to such product innovation for the future direction of scattered thoughts, only as a start, we can open up.
current micro-innovation on the Internet are talking about, but it has not been made specific directions of micro innovation. Especially Tools Internet products, for example, downloads, security, input methods, browser and so on, have entered the intense competition of the Red Sea, what direction of micro innovation? rock the heart to talk about some of his views.
current, like a lot of people think that the success of the 360 is free, but I don't think so, because the first free antivirus is not 360. I think that the success of the 360 is that is a home entertainment company and is not a security software company. Because the security software has been unknown, and no Exchange and dialogue between users, and 360 broke the boredom boring security software etiquette, so that its ongoing interaction with the user, which makes the user feel fresh, spontaneous publicity also played a role. To get breakthrough-tools software, fashion, interactive, entertainment is needed, even very serious security software.
tools product and user interaction to be reflected in all aspects of design, not just operational links. A case study of mobile security software, scanning for viruses when you want to give users more surprise, instead of just finished scanning even if out, for example, after the end of the scan, you can come to a “ Wow, your cell phone is healthy, Oh!” entertainment, fashion, trends of each design element of a product.
all tools products are fashion, this is the trend of Internet development. And this trend is not Internet initiative. Take the handbag as an example, previously handbag is nothing more than put things back in possession, and enterprises in order to meet the needs of young girls, the package design is “ au ”, accessories of cartoon characters, colorful appearance, make it more fashion handbag, and the design itself is lies in the interaction between users.
where innovation will be reflected in the next Internet products? I think not is how powerful breakthrough performance upgrade, the key lies in detailed design upper part emerged and interaction between users, a color, a pattern, a word of text will have a very good interaction effect, this is the product manager for each issue to be considered. Innovation on grasping these details, the product will achieve very good differentiation, also for more users.
mimic and draw can serve as the initial stage of work, and the next innovation is the most fundamental. From a performance-enhancing innovation in transition to the entertainment innovations, this is all the tools of such products must be taken into account. Decline and rise of Thunder FlashGet, QQ and MSN decline of sweeping, Microsoft's decline and the rise of Apple ... .... All reflect this new orientation, and perhaps lower costs in this direction, is the idea of the need to change.
in fact, this new innovation model of Internet Tools products, are also very well reflected in real life. A friend out to dinner now is like nutrition, food, environment, face, which has gradually become the core competitiveness of non-core competition of, these external factors are quietly and interaction between users, thus affecting the user the right to choose.
the popularity of social networks more faster tool products to the community, innovation speed the transformation of entertainment. Because of past information concerned machines on the Internet and digital and information; and today's Internet is concerned the relationship between people. When a person is really put under the spotlight for the first time, and when in the center of the stage, new demand and supply will spout, that demand is interactive and entertainment.
in the future, perhaps all the Internet Tools products will join the communication, all embedded IM, Twitter or SNS. This design is better reflected in mobile phone client product, all kinds of mobile phone clients join the IM, microblogging is bound to be trends. In this process, to solve problems such as power consumption, standby time, flow control, have tools product integration into the social network, social network tools product.
borrowed on one blog friends in Twitter to my reply: all products must be human, and this is really worth all tools products Internet companies thinking of. HR partners founders Hall in the early Song of my friends said: who is the next generation Internet. Relations or next generation Internet is &ldquo nature of the Internet; digital interpersonal Internet ”. People and organizations is a new PC and sever.
