BianZheAn: music, mobile phone hear said reinstate most intelligent mobile phone users will think of & ldquo;Rdquo; every beautiful &, sound quality is outstanding, can be displayed the lyrics are its biggest characteristics.According to the market research report shows erika, everyday hit market penetration as high as 65.4%.Development team Shanghai water crossing the stone information technology Co., LTD. Was set up less than three years, is a very young entrepreneurial team.This period were interviews, listen to water crossing the stone poineering group CEO HuangXiaoJie about his songs with everyday business trip.
Shanghai water crossing the stone information technology Co., LTD is a member
TechWeb: so first briefly introduce the development of mobile software hit every day?
HuangXiaoJie: everyday hit first edition in 2007, when version of online function is simple, interface humble, also support only both saiban S60V2.But online according to user constantly after Suggestions and feedback, began collecting, development and demand of the circulation, constantly released for technological innovation, constantly meet user requirements.Until 2010, we in the product function, interface, user experience all had great progress, such as: support dream sky spectrum, avi, mini lyrics, lyrics and pictures downloaded, optimize the desktop player, equalizer, sound, etc.Support platform also extended to S60V2, S60V5 S60V3, J2ME, Android, support, the phone also as many as 100 models.
TechWeb: everyday beautiful present is China's most popular mobile music playback software, can't reveal next ZhuangJiLiang?How much total market share?
HuangXiaoJie: now, our ZhuangJiLiang has 3,000 million, in various software selection, everyday mobile music player four-string remained at the first.In the market survey report erika, everyday hit permeability as high as 65.4%.
Erin about 2010, Chinese music software distribution user use cell phones with TechWeb charts (picture)
For other similar TechWeb: music playback software such as cool phones poweramp etc, dog, the competitive advantage of every beautiful where, core competence is what?
HuangXiaoJie: from the start of 2008, there are more and more heavyweight players in the market, we think this is a very good thing, can jointly promote industry development, let users get more choice, become our power continuously urges.Our advantage is not technology itself, because function and operation can easily be imitate copying, real hard to focus on whether lasting in this field, always with user demand-driven, this looks is the empty talk, but in fact very few somebody can do it.As long as there is the spirit of yu gong yi shan, what things are not to be?
TechWeb: water crossing music played as a mobile phone stone think, what is the most software users require?Sound?Simple operation?Or online services?
HuangXiaoJie: users for a mobile phone software, asks first easy-using, good-looking, stability, this is the first hurdle, but not a lot of software in this thread.For music player speaking, have professional decoder, sound, equalizer, powerful list management.Further will provide online services, including the lyrics, pictures, music downloads.Because of the user attractive not software itself, but music.
TechWeb: this software is completely free, then rely on what to profitability?Is how to get financing?
HuangXiaoJie: because we don't consider profit problem, because Internet business first to flow, or everything is moonshine, have enough natural flow, income is not the problem.Our team is not good at said, only good at doing, so financing are we volume, product, market share as the basis, follow things.
TechWeb: as the most popular mobile music playback software, everyday hit nearly three years had gone in mobile Internet application development, also have a lot of experience, now APP so fire, why not music player application development iPhone?Ever try to develop other application?What will next?
HuangXiaoJie: iPhone is a very innovative platform, we are very bullish on, in resources allow, we will also develop iOS versions.We will continue to focus on music player, in this field deep close.
Under TechWeb: can you introduce the current team composition?Atmosphere is what kind of?
HuangXiaoJie: our team is young, mostly 85 and people no level of points, we highlight the team concept is happy, simple and struggle.
TechWeb: can see water crossing the stone has developed to a certain scale, then in poineering process, what is let you the most valuable team think entrepreneurship experience?For just started the entrepreneurial team, have what words to say?
HuangXiaoJie: I compare the identity ZhouHongYi micro innovation, when we started, only hope is to give users a practical tool, but any objection to this project, we feel that no advantage, no differentiation innovation.But it turned out, we rely on these constant little innovation, accumulating advantage, become gradually user satisfactory products.So for a small entrepreneurial team, must from the start, don't point out there are so-called grand conception, such a failure probability is very high.
TechWeb: comment on Shanghai's Internet business environment.
HuangXiaoJie: north wider Internet pioneering atmosphere feeling difference, Beijing's entrepreneurial team is very active, the collision of frequent exchanges, thoughts, so many new mode many new ideas are always appear in Beijing.Shanghai team mostly belongs to action, like his type in doing things.
Note: interviews were both at home and abroad, attention series the development of innovative team, including, but not limited to culture, music, movies, media and Internet, mobile Internet suffused with Internet related fields such as innovation.
Interview link: Email or Gtalk: jinglovegrape@gmail.com.cn;Or Email or Gtalk: kexin@techweb.com.cn, thank you for cooperation.
