Last October, century to external better margin announced century total of 3,000 members better margin, myriad basically achieved balance and slight surplus.In people in succession would guess century became the better margin, a listing of the romantic dating sites, it launched the poor by century wholly margin of wedding web portal, 囍 magpie nets.
If the century the business model, better margin is user needs DaoBi out of step by step slowly.So, this time the 囍 magpie nets can be regarded as its initiative.
Little dragon female, 囍 magpie's & ldquo;Angels & rdquo;
As a romantic dating sites, century better margins is no doubt industry heads.
However, the member to marriage website is find the purpose is very clear, once accomplished this task object, many members will soon leave, lack of tackiness.In addition, although romantic dating sites patterns are more and more young people have to accept, but a user the whole scale always have a growth limit.How will the existing huge amount into commercial value member of the romantic website, CEO, it would be the most headache problem.
Although century better profit margins, but already announced last October, namely the century was better margin after seven years, it launched a try water version of 囍 magpie nets, in marriage field mining more users commercial value.
Ldquo 囍 magpie net &;Angel investors & rdquo;Is GongHaiYan (founder of better margin century micro Po), she put a 2000 million rebuilding a team to operate.
& ldquo;囍 magpie nets are located in a wedding information about the vertical portals.In the century on success and better margins dating the user then produce marriage needs in first time be guided to 囍 magpie online, get relevant products and services of preferential information, etc.& rdquo;
囍 magpie nets marriage division general manager, said SongYi Christine GongHaiYan 囍 magpie nets and century for the poor to a common flanges nets ldquo; the definition, &Happiness industry & rdquo;She wanted to do not stop in romantic dating sites, but a including users, business, etc can develop business value chains.
In fact, on the basis of the romantic website derivative marriage plate, effectively already, also make the website adhesive members get multiple benefits, has been prevailing industry insider.Several years ago, when reporters nunn GongHaiYan, she made it clear that hope website can provide follow-up service members, to help them will find object and not found objects separate, another member of the website can also conceived, enhance wedding platform find placement profitability.
Of course, spin front also means increased risk.Better to understand that century before launch 囍 magpie net margin, VC questioned the risk of failure.But for centuries, with better for margin to outside walk exploiting overseas markets, as in the vertical integration in industrial chain, the latter's difficulties and risks are much smaller.It just had 囍 magpie nets on-line.
Marriage information & ldquo;Installfest & rdquo;
Open 囍 magpie nets page, besides a lot of practical information, it hardly seems clear from the website ldquo &;Business model & rdquo;Trace.Should say, this and GongHaiYan 囍 magpie nets assumptions of relevant, she thinks the magpies is not from B network of commercialization of such modern jan.7 2C or concept, but from information gateway began doing.
& ldquo;At present we are a information platform, to collect user information to give priority to.& rdquo;Christine SongYi 囍 magpie nets backstage, said there is a massive data mining center, mainly to the user's consumer behavior, combine century tracking of the original user database better margin, and then analyze the user demand, has introduced & ldquo for later;Commercial flavor & rdquo;Prepare the 囍 magpie nets.
According to introducing her said, now 囍 magpie nets in about one or two thousand upstream business, product category over 5,000 species, future business idea is mainly divided into advertising and clinch a deal.& ldquo;This is a third-party intermediary platform, will let more wedding company advertise here, and to provide the better margin member century better discount service.Mainly wedding photography, wedding banquet reservation, car booking, wedding rite wedding services.& rdquo;
According to media reports, GongHaiYan had clearly show that their value is romantic and wedding two different fields have extended to undertake sex.She said century provide a third-party better margin platform, enabling wedding intermediary offline traditional industries such as wedding photography, wedding banquet reservation, car booking, jewelry, wedding etiquette, honeymoon trip with marriage service related industry all online matchmaking let more in dating service platform wedding industry companies advertise, meanwhile provides members better discount service, century, in good form of margin divided benefit.
Reporter eye
Marriage website do shenzhou?difficult
The model with romantic dating gather together the user groups, how large will the user group commercial development has been many romantic website challenge.
囍 magpie nets not marriage kind website to newcomers, do not have time to advantage.In fact, in it have many stand before in a local or regional has formed certain influence in competition, they have gained ground localization markets.For instance in xian marriage market stirred years of joy marriage nets had won 20 million wind cast;We can also obtain wind cast loving marriage nets, allegedly radiation the Beijing more than 20 percent of marriage service businesses;Base on Shanghai long after the wedding network in Shanghai also introduced a native version of multiple cities across the country.
Undoubtedly, 囍 magpie nets advantage many regional marriage website is unmatched, and because it has a 3000 million members behind the century preferred rim.However, in all the wedding website all expect the on the road, who are the winners to be time proof.
