at present, the recruitment website in the long time performance after the loss, has been rendered to thaw. Statistics show that in 2010 fourth quarter operating profit 86.2% qianchengwuyou, zhilianzhaopin and zhonghuayingcaiwang performance rendering different degrees of growth. Recently, qianchengwuyou and high profile into the already hot SNS, and cooperation with emerging media such as Twitter. After recruitment website to be thrown into jail, began their long road to rebirth of up.
dilemma of the jobs site is still a lot of
recruitment website in China has more than 10 years of years of history, although the current domestic recruitment website has thousands of large and small, but the network recruitment market has become qianchengwuyou, Chinese and zhilianzhaopin of excellence of the big three standing like a tripod--a tripartite balance of forces, three sites accounted for about 60% of the market share. At the beginning of all three jobs site set up, has its own characteristics: Chinese recruitment campus recruitment; qianchengwuyou newspaper recruitment and on the line under the line interactive; started by virtue of executive search business talent recruitment has been overwhelmingly middle and high-end enterprise markets. However, as competition intensifies, the big three network operation mode of recruitment company catalyzed by homogenizing phenomena have also been accelerated. Said one online recruitment industry peers speak out, the big three in the market, industry, position and other aspects of the areas where there are too many overlapping or similar, of homogenized competition were sapped by each other.
recruitment website own other issues also suffered much criticism. Analysts pointed out that currently had a massive information network recruitment mass recruitment form mix confusion, job seekers and recruiter needs after a round of filters to find the right object. For job-seekers and the different needs of different levels of enterprises, information asymmetry may both sides up. At the same time, network recruitment website profitable ways comparison of single, currently primarily to recruitment information of corporate charges. When to charge companies fees, is paid according to time receive Enterprise agent “ Commission ”, which makes many enterprises in non-post requirements, or recruitment of full case still hung out a recruitment advertisement, gets the value of brand advertising at a low cost. This not only weakens the media value of the site itself, also greatly affects the recruitment website their brand image.
neiyou not, inter alia, foreign aggression and to. On April 11, the world's largest Chinese search engine Baidu company officially launched the network recruitment platform ——“ Baidu talent ”. Stakeholders believe that Baidu talent will bring about a network of recruitment situation, could trigger even shuffling the recruitment website, small and medium-sized jobs site of the day will be more difficult.
in addition, the regional talent website is turbulent, Council member of the Internet Society of China, Wu Yi recruitment networks CEO pointed out Wu Qiang, localization is the development trend of Internet marketing, website and adapt to the trend of local talents, is threatening a monopoly of the national comprehensive jobs site. Under the State of flux, recruiting site if you do not own to change, will increasingly difficult situation.
recruitment website integration SNS
some experts have predicted that the SNS and microblogging subversion of the traditional Internet, SNS and microblogging, new media Internet Hotspot, loaded into the recruitment website has become an industry consensus. In the case of microblogging good development prospects, Job36 industry recruitment site first to punch into microblogging. December 9 last year launched the first micro-blogging product. Currently Job36 its talent Web site launch of microblogging has dabbled in hotels, garment, construction, printing, electric power and other industries. Job36 launches “ industry micro-Bo ” platform exert the advantage of the breakdown of their industry, and interaction of micro-blogging features, breaking the portal of integrated micro-Boda user groups, aiming more directly with the breakdown of the value of the crowd, the industry fast docking of communication through microblogging.
in this trend, along with, including headhunter NET, qianchengwuyou, zhilianzhaopin giant began and were transferred most of the jobs site, SNS market. On March 23, and oak Pacific interactive group zhilianzhaopin announced jointly launched China's first social network intelligence business —— Jingwei network. Zhilian this initiative shows that they no longer choose only a single mode of work opportunities for job-seekers, but to look at network to help job-seekers to establish business circles on social networking platforms.
with General portal sites, China's largest executive search site executive search network is taking the road of the interactive development of another. Executive search network to provide high-end talent in interactive consulting and recruitment platform for career development, job-seekers through interaction with Executive Search online was certified consultant, understanding of the job situation, get the position of feedback information, rather than in General often the resume like a stone dropped [sank] into the sea-no echo in the portal site. Internet expert, Beijing desier technology CEO Wang Dexing believes that, from the previous enterprise with applicants is more rigid steering executive search of exchange between the candidates and people communicating with people more human, this is exactly what jobs site to service an innovative form of transformation of the Web site.
to adhere to the service of development is King
recruitment websites in China despite many difficulties, but long-term development trends in the market optimism. According to the 2010 recruitment website in the Chinese market size has reached 2 billion RMB —30 billion,Facing the future more broad market prospects, recruitment websites should renew their concepts, train hard “ internal strength ”, user-centric, and constantly improve its service system, improve the quality of service, meet the individual needs of users, to achieve their own development.
recruitment website to effectively enhance the quality of information. Recruitment website not only to ensure that all information provided by job seekers and recruiters and authentic, and to increase the information age. Recruiters post in the site database on a regular basis to filter information and resumes for job-seekers, ensuring the validity of the information. In addition, to constantly refine the information. In addition to aggregate large amounts of information resources on Internet, has also created a flood of information waste, was overwhelmed by recruiters and job seekers. Jobs site can open up branch recruitment system to refine the information so that targeted for recruiters and job seekers to meet their individual needs, fundamentally enhance the matching of jobs and human resources information.
recruitment websites can also take the differences of development path, provide differentiated services for users. In this regard, networks of excellence of Hong Kong no doubt walked in the front, networks of excellence of Hong Kong is China's first professional job network, for their own advantage, network of excellence to build only the construction, pharmaceutical, media, finance, chemicals, machinery, clothing, education and training, IT, e-ten industry recruitment platform, but it will do the resources available “ fine ”. Network of excellence will website resume resources, recruiting requirements broken down by sectors, and their service teams, according to the different characteristics of the industry itself, for each industry employers to provide one-to-one full consultant-talents service, enables job seekers and employers in all industry achieve “ entry into &rdquo.
CEO Dai Kebin executive search network analysis, recruitment of two major trends in the future development of the Web site will: includes diversified integrated media business such as advertising, consulting services and provides services to individuals. In fact, in the final analysis, or recruitment Web site must be for services to the King, as Chief Executive of the network of excellence Tao Huiqiong says, “ recruitment recruitment service is the core of the network, the network is only a means. A new mode of life is that it can provide more mature and effective service for customers. ”
