baiduyoua has released a notice yesterday, said will close's centre of business, transferred to Lok Yiu, cool days 100 platform, which is building its new platform. This appears to have a wrong interpretation of the outside world, mistaken for it is “ off ”, which was too sensational.
I concern of is, Baidu why will do such of adjustment? I rough analysis, has following causes:
1, and to e-commerce business line more clear
we to see now Baidu of e-commerce layout, main min: commodity search (based on box calculation and Aladdin), and investment layout of B2C platform (music cool days, and Yiu points 100,) and baiduyoua e-commerce (Mall business, and life platform, and hundred fubao,). Baiduyoua had earlier announced a new strategic direction, began to throw away “ e-commerce is online shopping ” chains started to create based on consumption of generic e-commerce solutions.
This adjustment, but will have a centre of business consolidation and Lok Yiu, cool days, Baidu adjustment after deployment of e-commerce strategy is more clear.
2, in order to better configure resource
consumers in the online shopping process focused on two questions: where to go, what to buy. After the adjustment, whether businesses, or to the consumer, Baidu's search engine can leverage the best matching —— promotional support to businesses, understanding of consumer needs. Especially for merchants, platform position more clearly, you can enjoy the traffic of Baidu B2C support dividends.
3, this is Baidu “landing page strategy ” part of the
in Baidu in the world last year, Baidu has released a new e-commerce strategy, called “ innovation open life ”. From this new strategy can be interpreted to, Baidu has embarked upon the large strategic adjustment. In Baidu in a number of strategic planning for the future, “landing page” is one of the most important, its e-commerce segment is also a part of the strategy.
called “landing page”, that is, “ landing page &rdquo. If you want to image understanding, we can in the Baidu search “ ” or “ Le cool days ” or “ Yiu 100”. If you want a more simple to understand it, it is that a flow distribution platform —— Baidu every day about 7, a retrieval request consumer high share of life, by Landing Page, Baidu to distribution, like a flood discharge into these needs to the appropriate platform to butt with the merchant.
stations at this level to interpret this, it should be part of this strategy. As to how the follow-up, we can look forward to the mysteries of baiduyoua are creating new platforms. According to inside sources, a team of the year has continued to expand, with new staff recruited, and now remains in recruitment. The adjustment policies already identified and planned a step by step, may security work better to give the industry a relatively sudden feeling.
