4 month, 9th independent domain name weibo.com Sina micro-blog, recently announced the official opening, synchronous replaced the new identity. Are of concern, SINA will usher in a listed 11 years at once, on the point of this landmark launches microblogging independent domain name, behind moral and strategic vision, causing widespread concern in the industry.
Sina said Sina microblog 7th enable independent domain name weibo.com very convenient memory, more in line with the domestic user habits also easy to spread. To the user, new domain names on-line to further reduce the use of microblogging service thresholds, will enable the micro-blogging and life full butt, help users share information, anytime, anywhere access to information in the process of strengthening the buddy relationship.
it is learned that, to ensure the normal use of the existing users, SINA micro-blog is now entered the stage of coexistence of two domain names. During this period, users use the new domain weibo.com or the old t.Sina.com.CN domain can log on SINA micro-blog, two domain names will co-exist for some time, eventually unified into weibo.com. At the level of mobile Internet, existing WAP domain name t.Sina.CN will automatically jump to the weibo.CN. At the client level, users can still existing client products using Sina micro-blog service, using the process there has been no change.
Sina relating to the matter said, before the new domain names on-line, SINA micro-blog has a seamless transfer to existing user information, including microblogging content, friends, personalized domain name has been retained.
the thrust behind the Sina micro-blog to start an independent domain name, apparently from microblogging has demonstrated tremendous energy, influence and business prospects of development. Since the service launch in August 2009, at the end of February this year, SINA micro-blog has exceeded 100 million registered users. &Amp;ldquo; usage of microblogging has changed a lot of users to become a new Internet portal, at the same time more and more users demand diversification, need an independent platform to host. &Amp;rdquo; Charles Chao, Sina Chief Executive explains launches microblogging causes independent domain name, “ micro-blogging is to drive the growth strategy of Sina products, in the long term, Twitter will no longer be a channel of Sina, but a more independent, broader platform market prospects. &Amp;rdquo;
in fact, includes all other portal sites such as Sohu, Tencent is optimistic about the social impact of micro-blogging and business Outlook, layout. These actions further driving more innovation and development of micro-blogging, microblogging to attract more users, promoting the further development of the micro-blogging in China market. The latest data show that SINA micro-blog currently has established cooperation with more than 60,000 websites, based on SINA micro-blog open platform, third-party application developers to apply for a total of 36,000, with more than 1600 more applications have been approved and recommended microblogging square. It is learnt that the Sina micro-blogging in the second quarter of this year will open up more API interface for developers to use, this will no doubt attract more developers to join the open microblogging platform, thereby creating the ecological chain around the open microblogging platform.
Sina the microblogging domain name of the Declaration of independence, and SINA in the United States differs from the NASDAQ-listed 11 anniversary of the day only a few days. Insiders pointed out that SINA independent status of the enhanced micro-blogging, apparently promising independent listing of paving the road to consider in the future. Prior to this, SINA has successfully split listing of Sina and music experience.
experts say that microblogging is not a single product, for the purposes of Sina, in the transition from content-driven company in the process of interconnecting platform for more competitive, Twitter will play a crucial role. And microblogging marketing competition is rapidly improving, SINA must grasp fleeting opportunities, speeding up the layout, which perhaps is why Sina the determined to launch an independent domain name.
at present, domestic competition in the microblogging market further warming trend, but four microblogging service launched in the portal site, SINA's leadership more distinctly. Assets according to data released in the future, calculated according to the number of users, SINA micro-blog user number of micro-Bo 54% of the total number of users in China, calculated according to the browse time, SINA micro-blog has a market share of 87%, far more than the other microblogging products. IResearch data shows 2010 Sina micro-blog in terms of number of active users has a 56.5% market share, has 86.6% market share in terms of browsing time. Earlier, China International Capital Corporation Limited Sina target share price set at 104 dollars within a year, two-year target price – $ 142. On March 1 this year, future assets released reports, SINA micro-blog valuation per cent to $ 3 billion from $ 2 billion. One of the important basis for such assessments, rapid development is from Sina micro-blog.
for SINA the punches in microblogging, other portal Web sites will be how to deal with it remains to be seen. But you can sure is, at present relatively large Sina has been made in the microblogging market advantage to other portal sites, only as soon as possible more microblogging services to attract users, competitive content and applications, microblogging to implement more long-term development strategies, to give yourself extra points in this market.
