Tuesday, April 26, 2011

Groupon acquisition of Po net domestic group purchase coexistence of oligarchy competition

 

4 26th admin5 news of webmasters network: following the launch of Chinese group buy “ gaopeng NET &rdquo, (GaoPeng.com) after , There are micro-blogging user claimed mission mode founding Qian, an internationally renowned Group buy of the day website Groupon acquires Bao network (Groupon.cn), today signed the agreement, specific terms not disclosed. And from TechWeb news that Groupon gaopeng network China business stakeholders respond to this message on this were not true, high friends haven't received any notification on acquisition of Po-NET. As a global

Groupon group purchase originator, and created a group purchase patterns, and therefore led to domestic customers of the outbreaks. Groupon itself is also very important internal customers in the marketplace, officially launched in early March Groupon, Tencent industry Fund and Yun Feng won a total Fund contribution of tripartite group purchase site &ldquo in Chinese; gaopeng network ”. While listing the gloomy, one month performance and no significant improvement. But with Groupon and Tencent powerful resources and strength, naturally not easily give up the domestic market for group purchase. Bao network in March of last year on line, because of their domain names corresponding to Groupon.com Groupon.cn, in addition to holding Groupon.com.cn, have been widely discussed. Many industry insiders said after registration of the domain name and the site is for prepared by Groupon. Bao network currently covering 368 city in April last year when 20 million investment. Groupon in early this year in the making in China during its operation began promotion. Indirect help Groupon in China had done in the early promotion and brand building. Of its commercial prospects were praised in the industry, there are many professionals that Groupon will acquire Bao network in China.

despite the acquisition of messages is Groupon the negative, but Po network acquired seems to be the trend. First Regiment Po do Chinese domain name is Groupon into China's first choice, if it is not because they are treasure nets cybersquatting may well Groupon gaopeng domain name will not be enabled. Second Regiment Po network exists, easier to user confusion. And Groupon to promote Chinese group purchase site brings a certain amount of distress. If you blindly promote high peer network, will dilute the Groupon brand influence for itself, and promotion of Groupon, you have done for others the wedding clothes, indirect help Bao network promotion. So regardless of Groupon will enable Groupon.cn domain name, acquisitions are inevitable.

if Groupon acquisition Bao network transactions, so their influence in the country will be further expanded. Group buy domestic markets will form many large webmasters group buy oligarchy-State pattern, gaopeng network, handles network, several large customers such as United States Network Web site will form on the overall market monopoly of domestic customers, competition is fierce. And those small group purchase sites in low threshold, pattern under the same conditions, without strong funding and resources to support, under great pressure in the oligopoly, group purchase reshuffle is likely to really become a reality. (扬扬/reprint please specify the source)