Group buy website will eventually number left? innovation Workshop Chairman, Kai-Fu Lee has made “ thousand scrimmage , 99% die ” thesis, including senior commentator Hu Yanping, handle the Internet network, Wu Bo, the founder of a number of industry also holds a similar prediction: group purchase industry reshuffle will start this year, a large number of websites under pressure to leave.
2011 year nearly half in the past, large-area Web site does not appear not only death, gaopeng network, fair network, douban, Grand enterprises into enthusiasm remains undiminished. Recently, domestic independent group purchase navigation mission 800 statistics show that within one month of March this year, group purchase sites further increase in the number 732, to 4,015. Shuffle time delay of big brothers were prophecies to.
the markets
shuffling delay now
that's right. Although the Group buy since its birth showing explosive growth, but still in the January-February this year (Spring Festival) encounter frozen, trapped by the real class logistics group buy holidays, during the Spring Festival, group purchase January 2011 and in February the group purchase market sales in the market as a whole, and no significant growth compared to December 2010. In March, group purchase industry market size and renewed increase, return to the 2010 monthly compound growth of a high level.
under the March 2011 group buy 800 industry report on sampling statistics data show that in March this year the domestic group buy total generated total sales of $ 506 million, $ 401 million of sales increased by December 2010 in phase, produced under the influence of Chinese new year holiday “ group buy cooling ” has been gradually restoring growth.
Group purchase high enthusiasm continued, before you make a number of big brothers of “ group purchase will reshuffle predicted &rdquo for the second year; once again was postponed. In less than a month time, group purchase originator Groupon and Tencent, Yunfeng fund joint venture “ gaopeng network ” landing operations official, Grand also to gestures of the last Internet big brothers to this area, fair network, 360, kaixinwang …… these in a category of information, security, anti-virus, take charge as Chief of the well-known Internet companies in areas such as social networking sites continued to catch the last bus.
are more critical, even if capital such as handles network access to 110 million dollars funding after the enclosure, a large number of small and medium-sized websites are still emerging. 800 data show that in the month of March, 732 customers Web site appears on the market, group purchase total Web site reaches 4,015, growth is still amazing.
&ldquo service ” mainly
sharp decline in the commodity group purchase ratio
“ group purchase market began to return to &lsquo service ’ nature ” , Group purchase consumer expert, 800 co-founder Hu Chen introduction, group purchase originator Groupon leads the group purchase patterns in &ldquo intended; localization quality service ”, but differentiation trend occurred after entering the China market last year, to cosmetics as a class representative of commodity group purchase than very large, but this year the class group purchase of goods than the big declines, &ldquo service ” truly become the main customers.
800 report has shown, catering class group buy still 39% occupies a group purchase market for half of the proportion of sales, followed by Entertainment Group buy 22%, life service group purchase than 21%. And in December last year accounted for group purchase goods turnover 30% kind of group purchase has dropped to 18%, share decline for three consecutive months.
has analysis think, from network purchased derived and to of commodity group buy, despite has huge of consumption crowd, but due to market Shang originally exists inherent as Taobao, and Jingdong Mall, network purchased platform of exists, in above network purchased platform emphasizes low price policy of trend Xia, group buy website difficult to in user volume and category type Shang with positive competition, therefore group buy continues to development and regression its localization and service nature.
this, Hu Chen believed that&Amp;ldquo;2010 group purchase website's competition of the year is emerging, and 2011 for more established brand sites also jumped into the stadium started competition in the Group buy, with a view to adopting commercial realisation of group purchase faster. Group purchase of industry competition this year will be even more complicated, group purchase information from diverse sources, for the majority of users select and group purchase of navigation is a good news for the development of the Web site &rdquo.
time and distance
tours purchase dark horse
Group buy is during the Spring Festival line business service capacity and logistics constraints under cold, group purchase activity significantly affected by the time and space. An interesting figures show that the March group buy market throughout the country's largest single trading from f &ldquo to be issued as of March 29 Yunnan tourism packages of Thai New Year flying ”, while the group purchase price up to $ 3,800, but still sold 1198, single turnover of 4.5524 million Yuan. The March coincided with the spring, “ tours purchased ” as the Group buy of that month's biggest highlights.
according to, as currently, domestic opened tours purchased project of website total has near hundred, and great expansion of potential, which many to where network, and with Cheng network, professional tourism class website, in addition handles network, and f mission, many famous group buy website also have will tours purchased as has main push options, products involved hotel rooms, and hotel catering, and scenic through ticket, and self-help tour, and tickets, and car rental, and hot springs, many area. For consumers, online buy tourism products just 30 percent-70 percent in March or April, low price is the largest of group buy tourism attraction.
800 analysis, group purchase for the tourism industry is also a new marketing model, the development of new products and new business ideas change. More consumer niche, such as ticketing, hotel, group purchase is expected to become important channels for online.
business reporter Zhang Xuwang/
