Chief Google search engineer Matt · Katz
Tencent technology (Tao) Beijing, April 9 , United States well-known Silicon Valley newspaper the San Jose Mercury newspaper online edition published today on the Google search engineer Matt · Chief; Katz (Matt Cutts) interviews. In this recent interview, Katz talks about the Google some time ago to adjust their search algorithm and so on, and Google do to combat spam, to improve the quality of Google search results. Katz entered the anti-Google spam team in 2001, and in 2004 as head of the company against spam. Katz has written for Google's first adult content filtering algorithm, those Internet users who inadvertently clicking on adult sites to be blocked.
Katz in the popularity of Google very well. Katz recently external events of interest are his representative in early February of this year Google publicly accused Microsoft, saying the latter Bing (Bing) search engines a lot “ copy ” Google search results (Microsoft denies, but acknowledged that Bing had used Google some of the data in order to filter the search results).
as the Google search engine visibility is high, some content providers have passed the Google algorithm, such as the study and make himself the published content can more forward in ranking in Google search results. The end of February this year, Google announced the opening of the new algorithm, to the so-called “ content farm ” spam publishers to combat. Search as Google's chief engineer, Katz naturally become the stars of the outside world again.
following Katz recently accepted wonderful summary of an interview with the San Jose Mercury News:
asked: recently, external reports about Google changes algorithm is very much, what do you think personally this?
a: my personal feeling is Internet search (high or low quality of the results returned by) is very important. In many cases, a large number of Internet users are accustomed to the results returned by Google search, but forget these search results by using the background technology, is comparable with the most advanced rocket technology. On one hand, we have been working on a Google search to do better, so as not to incur criticism from the outside world. But on the other hand, since the outside world appeared on Google (search rank injustice) accusation that this is actually a good thing. Because these accused were Internet users very care about Google, they want us to be able to be improved. We must establish a collect feedback channels, so as to improve the quality of our products. Speaking from this perspective, for the past one or two months from outside criticism, I am personally grateful. Our search algorithms are improved, final beneficiaries is undoubtedly the majority of Internet users.
ask: from Google's point of view, how new algorithms now you?
a: our changing search algorithms, designed to improve the quality of search results. After the upgrade new search algorithm, feedback from a large amount of content publishers have been collected, they welcomed the new measures and thank us, because we are after the opening of the new algorithm, the content of the Publisher's website traffic has increased.
a female I have received e-mail from Internet users. The netizens said: “ a few months ago, I used Google search query information about multiple sclerosis in children, found some low quality site ranking competition came in before formal medical institutions website. After the opening of the new algorithm of Google, I found that formal medical has been at the top of the Web site. &Amp;rdquo we hope to get such positive feedback, this shows that our search rankings is to the good direction.
q while you change the search algorithm, those “ content farm ” also in changing policy, to make their spam again top?
a: spam's release also increasingly “ cunning ”. For the continued growth of spam, we first thought of the countermeasure is to rewrite the algorithm, so not only from the technology underlying to solve the problem of spam, but the effect is also very good. We are more concerned about things that, if a large number of external Web sites do not have time to upgrade, they will be intrusions, so as to become the medium price of released spam. Because of this, at the same time we improved the search results, also by new algorithm, the publishing of those different types of spam be shielded.
asked: do you think that with the gradual development of the Internet industry, how to make your job more challenging? &lT;/p>
a: I think the industry is one of the biggest changes the Internet, the Internet is to the development of real-time, information dissemination is also faster. No matter where is the world's major events have taken place (such as Japan earthquakes, or other place of shooting), the public want to keep abreast of details. But in the dissemination of information on the Internet, keeping true to pseudo-job very difficult. My duty is to combat spam, that is, for Google search to return results to the public with the most real, which does not allow Internet users to Google's search performance is disappointing.
: I can feel you earlier accused Microsoft &ldquo copy ” Google search results, you should be really angry, right?
a: Ah …… (long time). Engaged in the search product development is happy in the past 11 years, I've always liked their work. I think that different search engines provide differences, different perspective of the search results, ultimately will benefit users. Speaking from this angle, if the Google search results for Bing search rankings, is in fact an act of harm to users.
