Wednesday, April 20, 2011

Game matrix Xu Le downs 27 five times in a row start

“ pony Ma heard done twice before lumbar disc herniation surgery, I did also, after watching it, maybe I can talk to him like cattle. &Amp;rdquo;

the journal pioneering States _ text/Fu Xingchen

“ downs. &Amp;rdquo; sitting in his new Office in full sunshine, Xu Le described his way of nearly 10 years of business.

the young people over the past 27 years of experience is clearly more complex than their peers, and even many seniors and dramatic. 2000 Xu Le came to the school of Tsinghua University in 2002, but the suspension formalities to Shanghai venture capital, because of the lack of social experience is $ 200,000 by partner cheated, become nothing. Returned to Beijing after continuing business, IDC business to become a millionaire. Launched in 2003 to pay website, is the people who do the first payment platform. Web site has just launched two weeks, Taobao Sun Tong Yu has come to Beijing to invite him to join PayPal, Xu Le select deny. Since then Yi Futong has been tepid, Xu Le IDG financing failed to find success, in September 2004, he again returned to Tsinghua University to complete his studies. However, as a representative of a typical college student entrepreneur, Xu Le growth has just begun.

before graduating in 2006, one day Xu Le in Taiwan entertainment of the I guess guess guess guess guess when program was introduced in Taiwan a try to provide users with products Web site. Be inspired, Xu Le created itry trial network, on-line after 68 days, IDG investors once again met Xu Le. The end of April 2006, itry successfully get the financing. On December 19 of that year, the site is with IDG investment us soft through mergers and acquisitions. Not known was, in 2007 and 2008, was long-term mental tight Xu Le, depression, impatience, and mental distress to make whole body muscle to appear, “ felt like you were dying ”. After taking mitigation neural drug to cure the disease, Xu Le to travel overseas to relax, only to come back and found fault with lumbar disc herniation and had to undergo surgery, lay in bed for 7 months. At this time was the end of 2008, Xu Le returned to take care of the work of the company.

“ thaw to the capital, quickly to sell soon, try is successful in the outside world, ” Xu Le recalled that a venture capital experience, “ but I found it failed to do. &Amp;rdquo;, in his view, the acquisition was a very painful memories, “ at that time did not experience anything, mind is high, thinking himself to long on most companies, the results achieved compared to expectations, the difference is too far away. &Amp;rdquo;

since then, Xu Le has been thinking about reasons. One of the most important, in his view are not stick, “ halfway out like I was actually very, very wrong in a case, should not be the case. &Amp;rdquo; at this point, Yao Jinbo Xu Le is older than its friends (58 with the founder of city founder, big education) example touches. Xu Le remember very well, on November 3 last year, the QQ and the 360 on the night of the war, Yao Jinbo celebrating science education on the New York Stock Exchange listing. &Amp;ldquo; at that time I didn't know that education has been established in 2000 to ”, Xu Le sigh, “ ten years Ah! everyone that ask yourself, can you do one thing to stick a decade? ”

Fortunately, the business and the body have been repeatedly hit by young people, has a fearless heart. By May 2010, Xu Le and refuse to stay idle. He founded his own company SNSGAME game matrix again formally enter the game industry. Last year, the game matrix has developed a school on the theme of social games, had covered up to one-fifth of users in Taiwan.

upward momentum did not last long. Due to the understanding of the game is not deep, Xu Le did not remain operating this product, but dived in to the development of a new game, cause the topic life cycle of the school was soon terminated. &Amp;ldquo; heart was too big, just the agent's social games are more than 12, let the team do too many things ” thereafter Xu Le learned a truth —— adhere to say skills, entrepreneurs have to do the best things at the right time.

current game matrix is firmly in the way of independent research and development operations. Two upcoming social games will release channels working closely with States, Xu Le is expected, the new company will soon achieve profit, profit this year is likely to reach the scale qianwanji. In terms of agents, only a smash in the United States Play forge company games “ zombie farm ”.

try failed to produce their own satisfaction respondents Xu Le, in the new company game matrix in the process of better understanding of the significance of adhering. Matrix once profit last year of the game is very unstable, but several companies are optimistic about the strength of the team, intends to buy the company. &Amp;ldquo, and their prices are very good, the selection process is also a bit painful ”, butXu Le finally refused to sell the —&mdash once sold, another feel haven't done things stop abruptly in the middle of the head, and will live in and try the same shadow, in the face of all sorts of regrettable.

“ refused to be bought when I remember that cash has left much of the company at that time, this also allows us to burn status, through ”, which Xu Le feel happy, “ in the past, I and company growth. &Amp;rdquo; this feeling, at the time of Yao Jinbo Xu Le friends founded 58 with the city also appeared. &Amp;ldquo;58 with the city burned a lot of money in previous years, inclusive finance is going to burn has gone, is difficult, ” said Xu Le, “ but they were through, survived the most difficult period, now more cattle!”

after try to hone, original style of doing things very impatient Xu Le gradually settle down yourself. Assume that hadn't sold try, now what? “ its implementation in a group buy of fire mode, I thought for a while, and providing test supplies try is a kind of way, is a step forward, from experience, an advertising fee to directly sell services. &Amp;rdquo; Xu Le said that if they still try it today, on the accumulation of experience and customer resources should be able to find opportunities in the areas of group purchase. &Amp;ldquo; business should think clearly, most of the time often sent the final step, ” said Xu Le, “ wells to follow through, before they finally dug into the water. &Amp;rdquo;

no longer Dazed and Confused: from felt super cow, invincible, what can do consider myself a fool, even the average does not meet the; until after several major psychological test, feel or do something you can do the —— Xu Le Readme a young entrepreneurs grow and change. Game matrix present condition of development of the new company, Xu Le game also was very happy, “ when I used to make the website has never been seen has just done something can have a large number of users overnight. Try spent a month attracted 100,000 registered users, then a cow, nazhidao game online now overnight, there are hundreds of thousands of people to see, to play ”, look what he has found want to pursue.

“ look back now, maybe I'll be honest after reading University business, tiring ourselves out for one more ”, Xu Le experience is that young people in more than 20 years of venture capital, one of the biggest problems encountered is experience, and the other is management. To the age of 30, after various resources prepared, entrepreneurs may have a greater outbreak of opportunities. Before the age of “30 don't blame yourself, more growth, more experience would be nice. I often get themselves with liyanhongbi before, with Charles Zhang ratio, it can not put their own emergency, please? ” after storms, Xu Le remains optimistic, “ pony Ma heard done twice before lumbar disc herniation surgery, I did also, after watching it, maybe I can talk to him like cattle. ”