According to insiders, Shanghai rice network technology limited (hereinafter referred to as rice) will be listed on the NASDAQ in the United States in the second quarter of this year, its main business is owned by rice “ Moore Manor ” 、 “, &rdquo, saier; business, such as virtual communities of children and derivatives under the line.
this person said Rice had made profits, its main income comes from child to purchase virtual pets, rely on VIP customers $ 10 monthly profit. In addition, rice has begun trying to comics, cartoons, toys, and other derivatives under the line of business. But the official did not announce the rice specific revenue situation.
this person says rice plans to thaw funds focus on growing your online business, continue to expand its line of derivatives under sales. Is the main way to cooperate with the enterprise under the line. Such as line launched in cooperation with mengniu beverage, cooperation with the company, gave the first rice in Chengdu children's clothing flagship stores.
This is just beginning, said rice CEO Wang Haibing, many clothing stores owned by rice will also start rapidly in the second half of 2011, is expected to open 40 stores by May 2012. Rice currently online business and online business revenues ratio of 9:1 per cent, to future adjustments will be 1:1 two business within 5 years.
2010 in November, Wang Haibing 2010 China game industry annual Summit dialogue, said that rice will open up the online through networking, animation, and book publishing industries. Rice future goal is to become the most popular Chinese family favourite children's entertainment company.
Yuyi, analyst at Analysys International believes that children Chinese population near 15.4%, about 250 million, there are 16 million newborns each year the birth children's market size and good prospects.
rice company is Internet product content provider of Chinese children. According to the information published under rice, 180 million registered users, active users of its 30 million-50 million.
2007 year, rice access Tencent co-founder, Senior Vice President Zeng Liqing and SINA Bin WANG $ 1 million angel investment. In June 2009, rice won Qiming Venture Partners $ 5 million venture capital. But rice network does not release equity usage.
prior to that, Wang Haibing was responsible for Tencent QQ pet projects; rice another founder Cheng yun-Peng is a former advertising department Assistant General Manager of Tencent. In October 2007 two people founded the Shanghai rice network technology co., Ltd. In December 2009, the company's “ rice network ” officially launched.
