recently, see breadth was high on the term innovation in the media. From the Central Government to academia to the business community, calling on innovation, call innovation, known as the innovation abounds. Network industries as an emerging high-tech industries cannot lag behind, creative banners floating around, there is even a brand new concept----micro innovation. I am a network advocating innovation in the industry hard, wrote many blog discussions on innovation. However, innovation, and in my mind today said that innovation on the market or micro-innovation with Chinese characteristics is not necessarily the same thing.
almost 100 years ago, master of Economics Schumpeter in 1912 presented his theory of innovation, and in subsequent decades perfecting complement. Today, innovation has become a hot topic, saying a lot, but generally is a refinement of Schumpeter's innovation theory and modernization. Schumpeter was a change of social and economic development concerns of macroeconomics, therefore, the definition of innovation is more abstract. He believes that innovation is a productive factor back, through the process of production and management system to create profit. From the perspective of the micro-level, innovation there are five ways, that is, product innovation, technical innovation, marketing innovation, resource allocation and institutional innovation. We can look at the network in recent years the use of Schumpeterian innovation classification examples of industry innovation. In terms of product innovation, FACEBOOK and Apple's IPHONE and IPAD is the largest destruction of product innovation. On the technical innovation, Google search model of exemplary. On the innovation in the market, Yahoo display advertising, EBAY C2C mode, B2C model of Amazon, Google ADSENSE is the new marketing paradigm. On the innovation of resource allocation, FACEBOOK is showing tremendous power of SOCIAL GRAPH mode. On the institutional innovation, FACEBOOK and Apple's open platform and third-party application redefines network industrial chain, upstream of the industry.
in the eyes of Joseph Schumpeter, not nothing new can be called innovation, only new thing is the innovation with a significant trait. First, innovation is the original, not to buy or from external inputs, it is an economy or business in the process of production and marketing of internal endogenous. Second, innovation is a revolution, with characteristic of sudden and intermittent, rather than tinkering or dished up to old tricks. Third, innovation is replaced and destruction of the old things, you can either replace the old new thing, or you can use a number of newcomers replaced the old people. This replaced and ruin can occur in both within an enterprise, can also occur between the enterprise. IV, innovation and create new value. An invention it is innovation, a patent it is innovative, a new method it is innovative. Only when people on these inventions, patents and the methods used and the resulting new profits, the complete process to be called innovation.
is because innovation is required so great, so hard, Schumpeter's innovation is regarded as the fundamental driving force of social change and economic development. Whether a country or an enterprise, likely due to the increase in population and the user's or capital increase and economic growth (GROWTH), but just the amount of change, there is no qualitative change to be called economic development (DEVELOPMENT). Only innovation can bring or real an economy grows and changes, bring lasting vitality, bring about sustainable and massive justified. At the national level, innovation is almost equal to we often say that the reform and opening up; at the enterprise level, innovation means for a whole new game.
Schumpeter's innovative concept, has a clear, deep and rich connotations. After a century of development, innovation theory has been established, with the exact definition and content of, not inspire any person, you can redefine, extend and distorted. Of course, and like many important concepts and theories in the world civilization, when they were introduced when was Chinese characteristics. Proposed the concept of micro-innovation in the industry, from the positive side, I understand it is to get rid of the lack of confidence of young people and enterprises on innovation, encourage people to participate in innovation activities. Deeper said, innovation at the beginning may not be so complete, so dynamic, so overwhelming, is more likely to start with bit by bit, gradually extending sophisticated. But if that's the message, that represented by Joseph Schumpeter's innovation theory has been completely clarified, no need to coin new concepts. However, I like to gauge the heart of a gentleman with one ' s own mean measure of habit, I very much doubt network industry some people like a vulgarization of the concept of platform and open, as is innovation vulgarization, castration, time and distorted the real meaning of the concept. Haven't seen a strict definition of the concept of micro-innovation, but seen from the descriptions of the many, what product improvements, localization experience, business skills, marketing schemes, and so on, are described only in China, no foreign micro-innovation (also called the application of innovation). Thus, innovation into a basket, to anything inside. Infinite zoom concept of innovation, it seems everybody can do innovation, innovation in everything, so long as to be able to recruit users, income was considered innovative. According to this logic push, that there is no innovation.
innovation can start from a small place, of course, from the start with bit by bit, from quantitative to qualitative changes. However, as Schumpeter's making fun of those who said when advocates of the theory of vulgar innovation, never equal to string many wagon trains. Innovation is the entrepreneur (entrepreneur) mission, rather than the ordinary businessman (businessman) or professional Manager (Manager) can make inquiries short for Tianjin. Regardless of an innovation at the beginning of how small forces, innocent, vulnerable, in the form of how naive, simple, not perfect, but its core ideas, creativity and logic is definitely revolutionary, destructive and subversive. Look at Google, FACEBOOK and Apple innovations such as history of entrepreneurial growth, just as Schumpeter's innovation theory of evidence. Innovative vulgarization, &ldquo all the way; micro-”, can of course play a role in the psychological comfort massage, but according to the of this company, it might be possible during certain periods, a stage of company growth, but will never achieve the company's development.
