according to the latest 2010 iResearch Internet industry research reports can be seen, from the monthly cover size point of view, Web site navigation in search service industry (216.21 million people) third place, behind Web search and search of knowledge. Three years 2007 to 2010, search service is a growing monthly covering scale State as a whole, including 246% Web site navigation industry growth by as much as three years, is searching for three years in the service sector as a whole to enhance the sharpest.
2008 year ago , A large number of homogenous navigation into the market, Web site navigation industry in a period of low concentrated oligopolistic type not mature. Dominate the market in order to quickly obtain a user, this stage widespread use of Web site navigation software users to replace its all bundled as Internet home page. 2008 industry data show that thousands of Web site navigation industry gets users cost $ 21-22.
2009 years, Chinese advertising network market scale of 20.74 billion, year on year growth of 22%. 2009, the Web site navigation industry back on track, use the soft article promotion advertising, promotion, Web sites, exchange links and networks become more and more common method of Web site navigation station. Web site navigation for users from passive to active, industry reputation effect in this year has grown. Web site navigation
2010 year entered a period of stable development of a mature, as competition intensifies, the navigation industry barriers are enhanced, the significant increase in the concentration of the industry, Web site navigation of the territory's industry is to the strong and constant direction.
Web site navigation as a networked products with Chinese characteristics, although born a long time, starting from the 1999 hao123 website on-line calculation, there are already more than ten years of time. But over the years because of its simple interface, low barriers to entry causes, a long time was beaten to a &ldquo on personal Web site ” label. Operation of the individual webmasters Web site navigation Web site, is limited in the capital, technology, team, only by some of the more simple and is free to website promotion resources and forms, such as: early is spread through forum posts, Web sites, exchange links, blogs, email and other channels of free promotion. , Many individual software authors started to use their own software channels, by means of a software bundle to promote its own Web site navigation.
2003 years, Cai Wensheng founded 265 Internet navigation, in 2004, the acquisition of hao123 Baidu website, in 2005, officially launched Web site navigation, Web site navigation begins to enter the commercial operation phase. Enter the important characteristics of the commercial operation phase which is to promote changes in the way. Cai Wen WINS ropes, in 2005, and 2006 by Union of form and industry famous of download software VERYCD, and input method universal wubi, and download tools FLASHGET, reached promotion cooperation, and gradually acquisition has DA123 Web site navigation, and TTJJ Web site navigation, and V111 Web site navigation, small Web site navigation class website, user scale quickly expansion, laid has its row industry of status, in 2008 was Google to tens of millions of dollars of high acquisition; 2,345 Web site navigation from a began is to company of form operation, no own of software, in channel aspects no advantage, main by Union promotion of way development user. In 2007, the 114la Web site navigation, 1616 Web site navigation also promotion, mainly through the channel advantage of access to the site on which the first batch of users, from the beginning of 2010, continue to promote their own networks Alliance; since 2009, the Web site navigation more and more attention in the industry, the Internet portal of value be recognized. Hongwei Zhou launch 360 Security navigation with 360 security guards, Taobao promotion at Amoy Gardens Web site Web site navigation, especially at Amoy Gardens Web site launch, that is, by means of Alliance promotion, the intense market competition to enter the Web site navigation industry, users gets rising trends in the cost of Web site navigation.
from 2007 to 2009, the Web site navigation industry although competition is fierce, but more competition between the channels is available between sites. 265 Internet navigation climate sickness after the acquisition by Google, the promotion be less; Hao123 website relies mainly on Baidu's resource advantages to develop user; 2,345 Web site navigate while continuing to use Alliance to promote channels, also launched a number of special software, through special software station looking for software promotion resources. This time, users get a cost comparison and stability, according to industry data show that thousands users obtain cost base at around $ 21-22. Since the beginning of 2010, with 114 Web site navigation, 1616 website navigation, scouring Web sites have launched their own promotion, such as Union, thousands of users getting cost a slowly rising trend, from around $ 21-22 rose to around $ before Taobao its Amoy to the Web site and even partners give the price of more than $ 25/day. Web site navigation become even more fierce industry competition.
in so intenseIn the competitive situation, many Web site navigation started looking for a new road to development. Currently, Web site navigation apart from lineage past of network Union promotion way zhiwai, brand publicity, and soft text marketing also was gradually be attention, in second quarter, Web site navigation increased has in SNS Shang of promotion, by SNS and micro-Bo expanded influence and increased user on brand of understanding degree; content cooperation, and user resources cooperation also was more attention, various promotion means, and promotion platform are are has new of application.
