local time on May 11, the marriage site of China's largest century better margin in NASDAQ IPO, stock code Date (meaning ' “ &rdquo the appointment).
first century jiayuan $ 10.52 per cent, lower than 11 issue price of us $ 4.4%. This round of the $ 78 million IPO financing, listing first day of the market value of US $ 330 million.
century jiayuan listing comes as early this month in the United States all networks of the IPO, netqin also fell below the issue price. IPO stocks recently, frequently in the United States, China, United States investor enthusiasm began to cool.
founder and CEO of century jiayuan Gong Haiyan believes that first fell below the issue price was mainly and environment-related.
Gong Haiyan day dressed in a Red Chinese dress, accepted the interview of the 21st century business Herald.
delay is due to communication and SEC
of the 21st century: this morning a lot of news about your IPO postponed, also says that you and the SEC in communication, could you explain the situation in the morning?
Gong Haiyan: the road to happiness full of hardships, and actually is and the SEC on the communication of time beyond our control. Communication should have completed this last night, but they work.
of the 21st century: what is communication?
Gong Haiyan: were is a matter of some programs.
of the 21st century: procedural questions?
Gong Haiyan: now the results are very good, we overcame all resistance, was listed on the.
of the 21st century: what do you think of other companies listed on lessons? all networks IPO data is initially there have been a error.
Gong Haiyan: I think we should prepare better. We and nature network is not the same for all our data is no problem, is on time, if the SEC settled there yesterday are willing to work overtime yesterday, but they would not work overtime.
7800 million dollar financing of flowers by
of the 21st century: $ 78 million of this financing, preparing what?
Gong Haiyan: there are three main, first, to further enhance our market share, covering more of second-tier, three-, four-line cities, local members have better results. Second, investing in technology that allows users to
experience better. Third, to move to the Internet, that is, wireless platforms and our marriage online to do some inputs to downstream.
of the 21st century: I collected a number of issues, readers generally interested in competition, Lily network cooperation with TV programs of the non-Shing not disturbance, treasure network voice, what do you think?
Gong Haiyan: Hunan TV date for the US, of the roses, we are the exclusive strategic partner. We have more than 30 more cooperation programmes, many of you may have seen him, some are not stars.
of the 21st century: and competitors than, what do you think century jiayuan advantage?
Gong Haiyan: the main advantage is that we are serious about branding, there is also us the size of the effect of the network, user friend, this is obvious. Object this thing must be found. Users want in Changsha in Changsha, and users want to find in Shanghai in Shanghai, but the user has little attraction in Changsha in Shanghai. This requires that you have to make up two-wire, three-city.
80% revenue from the pay for performance
of the 21st century: there are a few social networking sites, all networks, happy, microblogging, etc, if they joined the competition, there may be users with higher viscosity. Do you worry about?
Gong Haiyan: I don't look at it this way. Users need to find an object when viscosity is in fact the strongest, they will go after is found. We and positioning of SNS sites are completely different. SNS website is a link between classmates, friends, acquaintances, is a relationship to the line under the line up and maintain, many are open, transparent, users do not want to be there to share personal information private; we are serious about, users are unfamiliar exchanges in the world, are specific one-to-one private communication.
of the 21st century: SNS site may be used for a long time, and your users may soon go away. Do the market will have good prospects?
Gong Haiyan: our absolute requirement is very large, almost with nearly 200 million users is a single, rigid requirements, the market is huge.
of the 21st century: you have a huge user base, but pay the proportion is not very high, how to get more users paying?
Gong Haiyan: first of all, we do not want excessive squeeze on users, forcing them to pay. Pay in design mode, theConsidering some people may be unwilling to pay online, it is necessary to model also applies to them, do not pay the money so you can use our service. The way we pay for performance as possible. If we do not receive the letter, you don't have to pay money if you received a small number of letters, single point of view, two Yuan a letter if received many letters, you can buy monthly; and if someone helped you stick the stamps, can watch for free. Our model is very unique, fair, users are also accepted.
of the 21st century: do this income will rise further in the future? still vigorously open up the offline marketing activities, advertising, and so on?
Gong Haiyan: online will grow faster. Online services of the most popular users are our most important. Live blind date under the line, we have about 1000 field this year, but only 100 weekends a year, we can only do in weekend activities, so then rises more difficult. And also VIP high-end hunt wedding service, this is a relatively new piece of business. Consider the user experience, we have completely stop advertising.
